Our Journey

We are a New Delhi-based creative agency that believes good design can solve problems, especially when backed by clarity of thought and concept. We challenge ourselves constantly to create inspiring design that helps our clients meet their business objectives. Our creative roots lie in design for print but now extend to strategies fine-tuned to today’s changing media dynamics.

WE believe
good design can
solve problems


Our journey began when Tree Design was founded in 2007 as an independent creative company. Arnab Chatterjee and Kapil Dhawan, the founders, had already won recognition and laurels as a creative art and copy team at various top-rung agencies in Delhi, and their creative energies fuelled rapid growth of the nascent agency.

It was also a time for experimentation with new media, tools, strategies and products. StreetAnchor.com, India’s very first citizen-journalism portal, was one such experiment but it proved to be an idea that had come much before its time.


In 2009, we set up a digital company called Applied Culture, which laid the foundations for Frog Walks Out Technologies, set up in 2011. This digital agency specialised in community management, e-commerce platforms, SEO, UI/UX, web development, and mobile applications. We were asked often about the name of this agency that derives from our mission not to be frogs in the well!

In 2015, to align ourselves more closely with our clients’ needs in a constantly changing market, we decided to restructure both companies. Tree Design Private Limited and Tree Frogs Private Limited, a communications and digital marketing company, were formed.

Over time, Tree Design has evolved as an agency to refine and fine-tune its creative processes and solutions to fully fit the vast range of our clients’ requirements. Not only have we successfully built sustained business relationships with brick and mortar companies but we found that we have a special affinity for new age businesses: we’ve branded and launched several such ventures in the online space.

Tree Design specialises in


Kapil Dhawan
Founder and Director

Kapil began his career at Mudra DDB in 1996, training under the legendary duo Freddy and Naved. His creative journey includes tenures at Capital, TBWA, Mudra, Everest and VGC. It was now that he decided along with his long-time partner, Arnab Chatterjee, to turn double entrepreneur. After launching one of India's first web-based, citizen empowerment portals, www.streetanchor.com, they started Tree.
Brands he's worked on include Nestlé, JK Tyres, LG, Spice Telecom, Electrolux, Kelvinator, Allwyn, Sony PlayStation, HBO, Ansals, Cartoon Network, Aaj Tak, Headlines Today, McDonald's, Dabur, Unitech, GPI, Hitachi, Samsung, Yatra.com, Kohinoor Foods, and Indian Express.
Recognition has come by way of multiple campaigns in Lürzer's Archive, awards at New York Festivals, AAA of I, Abbys, One Show and Clio. He has also been ranked the number one Indian writer by Lürzer's Archive, 2004.

Arnab Chatterjee
Founder and Director

Arnab started his career in 1995 at one of the most creative agencies of the time - Trikaya Grey. It was at TBWA where he partnered with Kapil Dhawan and they together headed creative divisions in agencies like Mudra DDB, Everest, and VGC, before they started Tree.
Arnab has worked extensively on SmithKline Beecham, Bausch & Lomb, Mauritius Tourism, Electrolux, Sony PlayStation, HBO, Adidas, Cartoon Network, KS Oil, Headlines Today, Aaj Tak, McDonald's, Jagdish Stores, Dabur, Unitech, Ansals, GPI, Hitachi, Samsung, Yatra.com, Indian Express, and Kohinoor Foods.
Listed among the top creatives in Asia for three years in a row, Arnab's list of awards and accolades also include New York Festivals, One Show, Clio, and multiple campaign entries in Lürzer's Archives. He has also been ranked the number one art director from India by Lürzer's Archive in 2004.

Vishal Sharma
Business Head

Vishal has worked with McCann and Contract before starting The Hive, one of the hottest small agencies in Delhi. After handling the agency for 11 years, he started another agency with his 11 brandworks in Delhi, which later merged with McCann Delhi in 2014. He spent two years with McCann heading their advertising division, TAG, before joining Tree as business head. He has an innate entrepreneurial spirit that helps us connect with a new set of clients – the independent entrepreneur. He has worked extensively with clients such as Oracle, CSC, Reebok, Coca Cola, Fidelity and NDTV in the technology, finance and retail space.

Dipankar Banerjee
Head, Design Production

Dipankar-da, as he is fondly known, started his career at R K Swamy as production trainee and subsequently worked with Clarion and Rediff before joining Contour Advertising as branch head. He then moved to HTA and worked here for 24 years, retiring as art and production services director. He joined Tree after retirement and, as Head Design Production, guides his team of studio and production experts with great panache.

Nikhil Kulkarni
Head Design

Nikhil has over nine years’ experience in design and advertising, a vocation that he took up after completing his masters from M S University, Baroda, and BFA from Mumbai University. He has worked on brands such as GSK (Horlicks, Boost), Honda, Viridian, Cinemas, Spire World, Moolchand Hospital, Carnation, IPL 2009, bluO, HCL, RosettaBooks, Dastkar Ranthambore, Micromax, Boston Scientific, Danette, Frontier Biscuits, Investor's Clinic, Khaitan School, Mountain Spring, Nasscom, and so on

Sumir Narasimhan
Head, Design

Sumir has been a part of the world of advertising and design for over 25 years, having worked in agencies such as Everest Advertising, Contract Advertising, Capital Advertising and Gopika Chowfla Design in the past. She has handled brands such as Godfrey Philips, Shriram Honda, USHA, Kelvinator, Dabur, LG, Spice Mobiles, Shell Helix, UNICEF, Epson Printers, Sterling Resorts, Hyatt Hotels, The Oberoi Hotels, The Park Hotel, The Imperial Hotel-Delhi, Nirulas, Oxford Bookstore, Mysore Silks, Gelato Vinto, Sonear – the list goes on and on…
She has also tried her hand at designing clothes and jewellery and held a few successful exhibitions. She is a stylist for product and food photography as well. Teaching is a passion for Sumir and she is guest faculty at a few design colleges in the NCR – Pearl Academy, IILM School of Design, IAM, Apex Academy.

Ananda Swaroop
Executive Creative Director

Ananda has over 30 years’ professional experience in content creation and information design. She spent a substantial part of her working life in Media Workshop India Pvt Ltd, a pioneering Delhi-based corporate communications agency specialising in offline and online communications products and services. During this time, she was also managing editor of two city magazines brought out by the company: City Scan and First City.
Over the years, she has worked with brands such as the World Bank, Elsevier, Bharti AXA Life, Rajiv Gandhi Charitable Trust, HCL Infosys, Oracle Software India, Max Life Insurance, Nokia India, NIIT, Tupperware, Ranbaxy Laboratories, several UN agencies, to name a few. Currently, she specialises in website content and information architecture. She dabbles in watercolours in her spare time.



We are always on the lookout for exceptional, talented and bright people who can contribute meaningfully to our creative journey. If you think you fit the bill, please fill in the form alongside and send it to us. We’ll definitely get back to you.

Contact Us

011-4102 7785


118, J P House, 4th Floor,
Shahpur Jat, New Delhi 110049