Giving kids an out-of-the-box experience

Giving kids an out-of-the-box experience

Making a difference with learning that’s fun

Little Millennium, one of the largest chains of preschools in India, adopts a scientifically researched and result-oriented approach to learning at its 250 preschool centres across 65 cities in India. Using the knowledge base acquired from this vertical, it introduced India’s first subscription-based, structured learning kit called Genius Box in 2015. Our engagement with the brand has been extensive, and apart from designing the activities that go inside each monthly box as well the website, we also designed the packaging for the kit.

Using brand colours and brand elements including the brand mascots (a little girl and boy in a distinctive illustrative style) developed by us, we created packaging that would display all relevant information that parents require such as the kit concept, enclosed activities and skills and abilities that the activities develop in the children while looking attractive and fun-filled for children. The inside of the box lid carried details of each activity included in the kit. Since introduction into the market, the box design has evolved to include further textual and visual information that is critical to the purchase decision.