Popularising subscription-based learning kits for kids in India
The website passes with flying colours
The Genius Box is a subscription-based learning kit for children in the age group 2 to 5+. Each kit contains activities that make learning fun for kids while developing their mental and physical abilities. Since subscription for learning kits is a relatively new idea in the country, the e-commerce website needed to be engaging as well as educative. It needed to appeal to parents and their children.
Using the vibrant brand colours as well as the brand identity and mascots developed by us while creating the kits and their packaging, we projected the essence of the brand. We also decided to make the website and its navigation as simple as possible to allow the user journey from looking at the product, engaging with it and then subscribing to it or purchasing it as hassle-free as possible. Every level of the website is used to provide more information to the interested while keeping the home page as minimalistic as possible.