Top-of-the-mind brand recall at retail outlets
Giving shoppers a strong reason to buy in
The Horlicks monsoon promotion in north India centred on the immunity that the health drink provides against all illnesses that usually afflict children during the rains. The Hindi version of the campaign – is monsoon raho andar se mazboot – needed to be promoted at every retail outlet in the north.
We designed an entire range of shopper units for the campaign consisting of posters, shelf highlighters, FSUs, floor stacks, buntings, danglers, corrugated counter tops, balloons, gates, bay flags. The collateral went a long way towards ensuring brand recall at retail points.