Making a mark for nutritious products

Making a mark for nutritious products

Building up an appetite for health and fitness

Horlicks has an entire range of products that promote healthy eating under the Nutri series. These include oats and digestive biscuits in a variety of flavours. The challenge in designing the polypacks and boxes for these products was to make the packaging itself attractive on the shelf in the market while making the product look appetising, healthy and nutritious on the packages.

Critical to the design process was the choice of appropriate colours and their combinations, selection of the right images in keeping with brand guidelines such as no use images of whole fruits, etc., and apt placement of brand elements and content.