Propagating the health is wealth mantra
Making a case for food for fitness
The Hwealth Takeaway Café uses the concept of Health and Wealth in its name to promote the fact that it only offers healthy, nutritious and fresh food that contributes to a fit mind and body. The logo of the café, also designed by us, uses two colours: green to connote freshness of food and grey to indicate the seriousness of the café’s intent.
The packaging design too uses these colours in addition to black to great effect. What sets the food packaging aside is that the neutral background features small line illustrations of the healthy, nutritious ingredients that Hwealth café uses in its dishes along with a brief description of the contents of the ingredients and how they benefit the consumer. The script font used for the text adds considerably to the friendly look of the packaging.