Making the most of natural wealth
Promoting health and fitness through good food
Hwealth Café, a takeaway outlet for healthy, nutritious and delicious food, believes that eating well results in living well. To project this idea and the fact the café’s products are fresh and especially chosen for their nutritive and beneficial values, we used a fresh green as the main colour of the logo; only the letter w was used in grey to connote the wealth aspect of the adage health is wealth. The fork and spoon in the logo bring in the food-related attribute.
The logo was designed against a white backdrop but we also developed a version against black for use in outdoor media. Stationery design and outdoor usage designs completed the identity kit.