Capturing the essence of nature in a bottle
Mountain Spring Natural Mineral Water
gets an nature-inspired identity
Our brief from the client was to create packaging design that would meet the psychological needs of consumers while standing apart from other similar products.
For the logo, we decided to break away from the conventional and aim for the simplest most unique form that could represent Mountain Spring. Then we realised that M denotes a mountain and S a spring – so the first letters of each word evolved into the logo.
For the bottle design, we aimed for the sleek and upmarket look, and designed a slender and long bottle which was easy to grip because of the smaller diameter of the bottle. It was also travel friendly. Its design could be adapted to other Mountain Spring products.