Making waves with the Nextra logo
Developing an elemental identity
Nextra provides ultra-high speed broadband services. Our thoughts, while designing the logo, centred on the concept of the sun which radiates energy in the form of waves. It is also a source of life, giving us a multitude of benefits that we enjoy daily, just as a broadband service does.
Using a bright yellow circle against a blue background, we created radiations using half circles that reduce in size towards the ends, forming a neat elliptic shape. The concept works at another level, in projecting the thought that Nextra also provides a range of services which is essential to life in today’s digital age. The logo font is simple, representing fibre cables.