Keeping it simple and sophisticated

Keeping it simple and sophisticated

Adding to the magic of experiencing movies
at PVR Cinemas

PVR Cinemas are unarguably stylish and that contributes considerably to the enjoyment of movies here. When we were asked to create the packaging for the snacks available at the PVR F&B outlets, we had no question in our minds about the look we wanted to choose: simple, classy and sophisticated. Using pure white as the background for the packaging, we added the brand colours - gold and black - as well as interesting imagery and messaging to contribute to the magic of watching movies at PVR.

Our favourite is the packaging for soft drinks that showcases iconic film personalities as beautifully finished caricatures, along with some little known fact about each. Not only does the PVR packaging carry forward the brand's heritage of good taste, it also connects emotionally with the movie goer.