Documenting PVR Cinemas’ brand story

Documenting PVR Cinemas’ brand story

Look book for a stylish brand

Our long partnership with PVR Cinemas has been witness to the evolution of the pioneering company. While it has changed the face of entertainment in India, we have been helping PVR change the face of its identity. Starting with 1997, the PVR logo itself has undergone changes twice, and a plethora of sub-brands, each with a different purpose and identity, has sprung up.

We felt that it was time to document the brand guidelines to ensure their compliance within the organisation and by PVR’s external partners. The A4 sized 120-page Style Guide, designed in PVR’s brand colours, provides exhaustive information regarding the main logo (and sub-brand logos) on a range of uses offline (including outdoors) and online along with colour and size guidelines as well as a list of dos and don’ts.