PVR Indulgence speaks volumes for gourmet snacks
Pampering the palate and indulging the senses
In its quest to give film-lovers a completely different experience at the movies, PVR Cinemas has always been quality conscious. It has brought the entire food section in-house, which allows it to take charge of the quality. It has also launched its own range of potato wafers and flavoured fox nuts, called Indulgence.
The packaging design for the Indulgence polybags needed to be sophisticated, in keeping with the brand positioning. We teamed up the specially designed PVR Indulgence logo in black and white with evocative images related to each flavour to create packaging design which spoke of gourmet snacks and, of course, indulgence.