Putting kids in the picture
Giving children their very own auditorium
The idea behind PVR Playhouse is to give kids a space where they can watch movies that engage them in the way they want to. Aimed at three to 12 year olds, the Playhouse includes a special 49 seater movie auditorium showcasing children's movies/animated content.
Our job here was to create the brand logo and to design the child friendly space within the auditorium and in the lobby. We chose to design the space with vibrant wall art to keep children engaged along with a liberal dose of child friendly story tale characters. The floor too reflects this theme. For the handpicked kid’s menu we designed special food packaging, to make the food appetising and attractive.