Decoding the green code
Sticking up for green
Spire, the first company to bring the green agenda into the mainstream construction industry in India, wanted to promote its Code Green ideology through its annual desk calendar. Working on the premise that most people are aware of what to do to go green but seldom practice it, we designed a calendar that would help people turn over a green leaf in the new year by giving them easy steps to follow every month.
The leaf for each month features a colourful sticker with a witty slogan that tells you to take a simple step to turn green, along with an explanation of the particular green principle for the month. And allows you to unpeel the sticker from the page and use it, thus reinforcing the recycling principle. To promote interaction, the calendar also urges people to sms on a particular number to get more stickers if they wish.