The Beer Cafe website
leaves clients thirsting for more
The revamped design takes the brand to a new high
The Beer Cafe wanted its redesigned website to strengthen its brand identity, update the look and feel of the UI and, through content and images, build up a thirst among beer lovers that could only be slaked at its outlets.
Our approach was to use the brand's strong colours, yellow and black, to the greatest effect possible while adhering strictly to the brand's visual language. The idea was to make the product - different beers from across the globe - the hero and give visitors detailed information on each beer to help them make up their minds about which to try. The visual heavy approach was applied to all other sections of the website to enhance its appeal. The result was a site that brews magic and brings cheers!