The age-old secret of Boost’s energy

The age-old secret of Boost’s energy

Energising the brand to keep pace with the time

Boost has always epitomised one word – energy. Thoughts on redesigning the Boost pack were, accordingly, based on how to retain the dynamism of the brand and how the new look and feel should depict the ethos of the brand Boost.

During the redesigning exercise, we focussed on giving the design a modern look, reworking the graphics and shapes to accentuate and exude energy. We stylised the illustrations of cricketers MS Dhoni and Virat Kolhi to merge with the new graphics. Detailing on every part of the pack including the back of the pack was reworked to contribute to the energy story.