Dastakar’s website brings Ranthambore to life online
Visually-rich design crafts the perfect setting for
Dastakar’s artisans and products
Dastkar Ranthambore wanted an e-commerce website but with a twist. The Rajasthan-based NGO, that promotes local craftsmanship with the aim of providing livelihoods to the local artisans, also wanted to showcase the art and crafts heritage of Ranthambore along with its social, cultural and environmental milieu.
We began by doing in-depth research on Ranthambore, its people and culture. Attention to detail such as the shape of the trees, the patterns on clothing, the simplicity of the iconic tiger contributes significantly to enhancing the visual appeal of the site. Also incorporated into the information structure are details about the artisans, a timeline of the NGO apart from an online product catalogue. The result is a visually-rich design that translates the Dastakar artisans’ sensibilities into a memorable online experience for the user, without sacrificing speed or ease of use.