The Delhi Art Gallery website draws visitors in
A clean classic design provides
the perfect frame for art
The challenge with redesigning the Delhi Art Gallery website was to ensure that art and information about art formed the centrepiece of all communication. That art works were showcased to their advantage on the website and art was catalogued and labelled effectively to allow visitors to access information with ease.
We used a clean and classic white backdrop to enhance the appeal of the art works, and an image enlargement tool that allows connoisseurs to examine each work minutely. The classification of the art and artists according to categories, genres, styles and alphabetically was the focus of our efforts on this website as was ease of navigation. In effect, we did manage to achieve a minimalist look and feel that maximised user-friendliness.