Making learning a fun activity for kids
Packaging the Eddy tablet right for its audience
Eddy, the smart tablet for smarter kids, is designed to give a child all-rounded exposure to ensure multiple skill development and supplement the kid’s schooling with fun creative learning.
Our aim in designing the packaging of the tablet was to create a strong brand association with the tablet while keeping the package simple but attractive and exciting so that it would appeal to children and parents alike. We chose the most vibrant logo colour, red, as the backdrop for the package, embellishing it with small icons representing all the skills that a child can pick up with the Eddy, with the brand and brand partner logos on the tops and sides of the box. This pack was inserted into a slip, white with splashes of colour and an image of the tablet.