Igniting the online spark for entrepreneurs
Stylish Entrepreneurial Spark -
Viridian Ventures website makes a splash
When Viridian Ventures, India, tied up with Entrepreneurial Spark, UK, to give would-be entrepreneurs a launch pad to allow their ideas to succeed, we were faced with creating a strong brand for the joint venture while incorporating some elements of the Entrepreneurial Spark identity into our design. We decided to use some of Entrepreneurial Spark's strong brand colors along with our own palette, and developed a very stylish illustrative style to come up with a vibrant look. The look, we felt, would appeal to the free spirit of entrepreneurs from all walks of life and locations of the country while reinforcing Entrepreneurial Spark-Viridian Ventures’ claim to be a game changer.
We used a vertically scrolling, story-telling format for the website's homepage, with each scroll illustrating (literally!) an important aspect of the business accelerator. Ease of access to information on the home and other pages was combined with a complex backend that allowed entrepreneurs, through their accounts, to apply for the program, receive feedback as well as stay connected to events and activities as well as their mentors during their stint with the accelerator.