Inspiring kids to play at some learning
Children are the driving force behind our product
development for Genius Box
Little Millennium’s Genius Box kit is India’s first structured learning system which helps nurture creativity in kids and engage them in educative activities at home. The learning kits are designed to enrich and stimulate young minds and aid overall personality development of the child through multiple learning projects and activities. The kits address different age groups of children starting with age 2 and going up to 6 and are designed as monthly learning aids that can be subscribed to. Each kit carries eight to 10 learning activities aimed at enhancing a certain skill or development area of a child.
Our brief was to design each activity in the monthly kits. Working in close collaboration with the learning experts at Little Millennium, we first developed personas for the three age groups that we needed to talk to. The core approach of the design concept was formulated keeping in mind that children’s needs evolve as they grow, and that learning must be presented as a fun activity for them to engage with it.
Accordingly, the look, feel, fonts, colour palette were chosen to maximize their appeal to the young ones, and a pair of characters – a boy and a girl – developed as mascots. Special care was invested in ensuring that each activity was simple, easy to understand for kids yet fun and learning-oriented. Needless to say, the project was a battle against time from the start but we managed to get there!