Getting top marks for a different approach

Getting top marks for a different approach

The Heritage School website sets
it apart from competition

The Heritage School (Gurgaon, Rohini, Vasant Kunj) is a school with a difference, dedicated to differentiating between learning and schooling. And our primary task while revamping the school website was to project this difference from other schools. After brainstorming, we arrived at the conclusion that getting the school's stakeholders - children, parents, teachers - to explain the difference upfront would be impactful. So we commissioned three short films: each focused on one stakeholder group, made interesting through interviews interspersed with shots of the schools in operation. Simultaneously, photo shoots where organised in each school to get evocative images of children and teachers at work. These films and large images made a huge impact on the home page.

Our next task was to develop an information architecture that could apply at all three schools' separate websites while uniting them as one through branding. Research into the school's philosophy and operations helped us arrive at an uncluttered approach to the navigation. A content management system was incorporated to allow each school to upload information to keep their sites updated. Eventually the content, images and video come together in a clean classical design that is engaging and immersive.