Re-imagining the heart of a well-known brand
Horlicks Festive packaging gets to
the art of the matter
Horlicks, one of the oldest brands in India, has always supported the healthy growth of children for generations, through its scientifically proven health drink by telling different stories over the years.
A new story was found in Indian art forms. For centuries Indian art forms were used to narrate tales. Tell ideas visually and not just in words. It was decided to adapt regional art forms and art styles of famous painters in a modern way, thus making the Horlicks Packs look culturally more relevant, while still remaining truly Horlicks.
This helped build a strong equity with consumers and also reinforced the fact that Horlicks was and will always be a part of the strong Indian cultural heritage, without compromising on the product’s brand promise of science and nutrition.