Startups get a head start

Startups get a head start

A dynamic logo to energise entrepreneurs

In 2013, with 10,000 Startups, NASSCOM, the tech trade association, committed to incubate, fund and support 10,000 technology startups in India, by 2023. The aim is to nurture the startups into full-fledged technology companies, by giving them support through incubators, accelerators, angel investors, venture capitalists, and so on.

Our logo design incorporated all the key ideas within the concept – the 10-year window, 10,000 target number and launch pad for entrepreneurs. The 10,000 number has been used large to draw attention to the huge opportunity being offered to startups. The A in startups in the line below has been replaced by a paper plane, connoting the launch and take off of the start-up, and also forming the comma in the 10,000 above. A combination of blue, the corporate colour, and red, the aggressive, go-getting colour also NASSCOM’s brand colour, lends the logo dynamism.