Aiming to give movie lovers a cinematic year
PVR calendar 2016 recreates movie magic in style
Our brief for the PVR 2016 calendar was simple: create a classy product that people would want to keep on their desks to remind them of the magic of movies. After brainstorming we decided to focus on iconic directors who have made a huge impact on all our lives because of their stellar work.
Using the signature gold, black and white of the PVR brand, we devoted one month each to the best-known directors of all times. Each page, apart from the date pad, carried an extremely stylised caricature of the month’s director, in a typical posture, along with a little-known factoid about him. The result was a well-produced desk calendar that is still evergreen!