Simplicity steals the show

Simplicity steals the show

Focussing on clarity and lack of complexity

RI Networks Pvt. Ltd., our client, announced the launch of its broadband services in the Delhi/NCR market under the brand name timbl in June 2016. While designing the logo, we decided to keep things really simple to signify clarity and lack of complication.

The logo font is, therefore, clean and simple, in deep blue, with the only accent being the red dot of the letter i. We also devised a range of iconography that can be used within the red circle, to connote the plethora of digital features you can access through timbl such as books, music, movies, and so on as well as the flexibility of the plans the company offers.