Timelee UX enhances the product’s user-friendliness
Effective user journeys and design make Timelee a hit
We were asked by Kenscio, a digital marketing company, to design a website for Timelee, an innovative personalised e-mail marketing solution. While studying the product, we arrived at the conclusion that the product UX would need a complete revamp in design and approach for it to succeed in the market.
This entailed comprehensive documentation of the product's features and tools as well as of how the user would interact with and employ them. Working in close collaboration with the client's Bengaluru-based software development team, we arrived at an all-inclusive roadmap for the product. We decided to deploy a simple, clean approach to design while focusing on making the user journey friendly and enjoyable. The intensive work on Timelee paid off as not only did it save on the product's time to market but also enriched the user experience substantially.