Viridian website make a splash at Vibrant Gujarat 2015
Innovative design and navigation set the brand apart
When a fast-growing real estate company decided to reveal its new avatar as Viridian, a group of synergetic companies involved in diverse business ventures, at the Vibrant Gujarat Summit 2015, we were seriously strapped for time on a project of this scale. Not only did we have to establish the group's brand identity but also design eight websites, albeit small, within a short span of time.
After brain-storming, we adopted a strategic design approach that would focus on showcasing Viridian as a business entity with a difference. A minimalist approach that used large evocative graphics and a few emotive words and phrases was combined with an innovative navigation that scrolled horizontally. A complementary colour palette was developed for the group as well as associated company identities and carried through to the web pages. The stylish websites not only stood apart at Vibrant Gujarat but also drew appreciation.