Giving calendars a whole new recyclable dimension
Viridian Calendar lets clients have
fun while rooting for sustainability
The Viridian Group is a socially conscious corporate, especially committed to environmental preservation and sustainability. In doing their first calendar, we were especially aware that we would be using paper to create the product. However, to reinforce the group’s commitment to a green agenda, we planned to create a calendar that would focus on recycling.
Each month, it was planned, would feature an idea that would allow the user to create something of utility after the month was over. For instance, coasters, CD case, phone stand, pencil stand, wallet, photo frame were some things that could be created by reading instructions on the reverse of the date pad for each month. The calendar not only sent out a strong brand message but also allowed people to have fun!