Who can resist the combination of movies and popcorn? In PVR’s F&B space, popcorn is the fastest-selling staple. However, PVR discovered that clients also wanted to take the popcorn home.
A sturdier packaging, fit for takeaways, was then required to make PVR’s debut into the e-commerce space with four flavours. PVR PopMagic, curated by celebrity Chef Sarah Todd of the MasterChef Australia fame, was thus born.
