ORGANIC INDIA CLEAN, a detox programme, is aimed at giving our body a chance to refresh in today’s hectic world. We positioned it as the ultimate reset button that helps the body to reach its optimum functioning with the 7-day and 21-day detox programmes. The campaign line was ‘RESET to the best version of you, organically.
We also design the product packs, in sync with the look and feel of the campaign, so that customers could experience the product seamlessly. Our campaign resulted in sale of 75+ detox boxes within a month of our campaign going live.
