We designed a social media campaign, focussed primarily on Instagram to reach the brand’s target audience. It highlighted the trust placed by vets in the brand and presented every aspect of the numerous benefits associated with giving Royal Canin pet food to our furry friends. By leveraging vet endorsements, Royal Canin built confidence among pet owners in India, where pet care practices are evolving.
The clarity of the messaging in the campaign as well as its clean classical look received a positive response, with numbers to show high traction.
