SqadGear, a white label brand, specialises in customised team gear in a range of sports. The objective was to create an identity that would appeal to the team spirit of the client base. The logo, an interpretation of the link in a chain, reiterates this intent and is also an amalgamation of the initials of the name, SG.
Bold typography, stark colors and pithy language emphasise brand attributes such as strength, unity and interdependence. The messaging focused primarily on the ‘one for all, all for one’ vision of the brand.
